Is the rapid growth of the bottled water market surprising? There’s much we can learn from its success stories.
As Saudi Arabia’s Vision 2030 drives economic diversification and the rapid expansion of the food processing industry, the range of equipment suppliers has grown significantly. However, choosing the right partner is critical to your business success.
The country’s bottled water market is expanding quickly, fueling strong demand for efficient, hygienic filling lines that meet local standards. Many of Saudi Arabia’s leading bottled water brands have partnered with Chinese equipment manufacturers that offer complete filling lines, water treatment systems, and packaging solutions—delivering cost-effective, energy-efficient, and rapidly deployable production lines.
Now, let’s take a closer look at the most competitive bottled water producers in Saudi Arabia and explore what has earned them market success.
1. Health Water Bottling Co. Ltd, http://novawater.com/
Established in 1973, Health Water Bottling Co. Ltd. (HWB) is a leading bottled water producer in Saudi Arabia, best known for its flagship brand, Nova Water. The company’s core offering, Nova Natural Drinking Water, is sourced from deep protected groundwater and recognized for its purity and premium quality taste.
Committed to sustainability and environmental protection, HWB has signed a memorandum of understanding with the Saudi Investment Recycling Company (SIRC) to strengthen recycling initiatives and advance circular economy solutions. The partnership supports Saudi Arabia’s Vision 2030 environmental objectives.
Production bases:
Aspect Details
Factory Location Se’ed area, Ramah Governorate (approximately 120 km east of Riyadh)
Headquarters Address Riyadh, Saudi Arabia, P.O. Box 2948, Riyadh 11461
Key Features Located away from urban buildings and external pollution sources; direct on-site bottling at the water source; fully automated filling processes
Main Products:
Nova Natural Drinking Water is the company’s core and sole flagship product.
Available specifications:
PET bottle sizes: 330ml, 600ml
1.5L large bottle: Designed for foodservice channels including restaurants and cafés
The company utilizes high-speed PET filling lines from Sidel, achieving filling speeds of up to 134,000 bottles per hour, ensuring efficient market supply.
Key marketing strategies:
Channel / Method Specific Activities
Sports Sponsorship Sponsorship of the Saudi Arabian Grand Prix (Formula 1)
Corporate & Brand Websites Dedicated Nova Water brand website and corporate website
Social Media Official presence on LinkedIn and other platforms; regular updates on company developments and sustainability initiatives
Offline Channels 1.5L large bottles promoted through restaurants, cafés, and other foodservice channels
Brand Partnerships Collaboration with equipment suppliers such as Sidel to enhance brand image through technological leadership
Sustainability Communications Partnership with the Saudi Investment Recycling Company (SIRC) to emphasize environmental responsibility and circular economy, aligning with Saudi Vision 2030
2. Pure Beverages Industry Company (PBIC), https://www.purebeverages.com/en/
Established in 1979, Pure Beverages Industry Company (PBIC) is a leading premium bottled water producer in Saudi Arabia, owning two well-known brands: Ival and Oska. The company is committed to redefining the bottled water market in Saudi Arabia and the broader Middle East by introducing world-class technologies to deliver pure, high-quality drinking water.
Backed by Ajlan & Bros. Group, PBIC invested in two new world-class water facilities between 2020 and 2022. Both plants are equipped with complete Krones (Germany) systems and cutting-edge water treatment technology, making PBIC the first bottled water company in the world to deploy the most advanced water treatment process available.
Key Development: In June 2025, Almarai, a Saudi dairy and food giant, announced the acquisition of 100% of PBIC for SAR 1.04 billion (approximately USD 277 million) .
Production bases:
PBIC operates two modern bottled water plants, both fully equipped by Krones:
Facility Location Commissioned Equipment
Riyadh Plant Al Kharj Industrial City, Riyadh 2021 3 PET bottle lines (81,000 bph each) + 1 water treatment system (120 m³/hour)
Jeddah Plant Jeddah 2022 2 PET bottle lines + 1 glass bottle line + 1 water treatment system (120 m³/hour)
All lines feature Krones ErgoBloc L technology, integrating blow molding, labeling, and filling into a single machine block – saving floor space and reducing energy consumption.
World-leading German water treatment technology ensures rigorous quality control at every stage.
Total production capacity: 400,000 bottles per hour.
Headquarters Address: Al-Olaya, Kingdom of Saudi Arabia, Riyadh, 11541, Saudi Arabia
Main Products:
PBIC offers two core bottled water brands:
Brand Specifications
Oska 200ml, 330ml, 600ml, 1.5L PET bottles
Ival 200ml (droplet-shaped PET bottle), 330ml, 600ml, 1.5L PET bottles
Positioning: Premium drinking water with advanced treatment technology, emphasizing purity and high quality.
Key marketing strategies:
Channel / Method Specific Activities
Technology Leadership Partnership with Krones and “world-first” water treatment technology as a quality differentiator; aligns with Saudi Vision 2030 innovation themes
Distribution Network Extensive nationwide distribution network with a fleet of over 850 delivery vehicles
Acquisition / Capital Market Visibility Acquired by Almarai for SAR 1.04 billion – generating significant industry and media attention, boosting brand awareness
Professional Talent Recruitment Building a professional marketing team by hiring roles such as Marketing Officer, PR & Events Manager, and DTC Manager
B2B Industry Partnerships Deep collaboration with equipment suppliers like Krones; leveraging industry media (trade magazines, press releases) to enhance the brand’s technical image
3. Nestlé Waters, https://www.buyonline.nestlewaters.sa/
Established in 2011, Nestlé Waters is the global leader in the bottled water industry, operating as part of Nestlé S.A. (Société des Produits Nestlé S.A.). Positioned as a “guardian of unique water sources,” the company is committed to protecting natural aquifers worldwide while bottling premium natural mineral waters and high-quality purified water.
Strategic Transformation Update: As of January 1, 2025, Nestlé Waters merged with the premium beverage business to form Nestlé Waters & Premium Beverages, operating as a standalone global business within the Nestlé Group. The business is transitioning from a “waters-first” strategy to a comprehensive offering that includes both drinking water and “better for you” premium beverages.
Core Commitment: The company has committed to achieving Water Positive across all its operating regions by 2025, meaning it will return more water to the environment than it consumes.
Production bases:
Aspect Details
Number of Factories 7 water factories
Main Factory Almanhal Water Factory (Jeddah Industrial City)
Office Locations Jeddah, Riyadh, Dammam, Abha
Workforce (Saudi) Over 5,000 employees
Main Products:
Global Flagship Brands
Brand Type Origin / Characteristics
S.Pellegrino Natural sparkling mineral water Single source in the Italian Alps; iconic table water brand representing the Italian lifestyle
Perrier Naturally carbonated mineral water Vergèze source in France; iconic green glass bottle
Acqua Panna Natural still mineral water Tuscan hills, Italy; known for its smooth taste
Regional & Emerging Market Brands
Brand Market Characteristics
Nestlé Pure Life 20+ countries globally Core purified water brand; multi-step filtration and reverse osmosis technology
Al Manhal Saudi Arabia Key local brand; acquired by Nestlé in 2001, becoming the leading bottled water player in the Middle East
Springs Saudi Arabia Local brand distributed in the Kingdom
Buxton United Kingdom Local natural mineral water brand
Erikli Turkey Local natural mineral water brand
Vittel France Historic natural mineral water brand with deep heritage
Levissima Italy Natural mineral water from the Italian Alps
Princes Gate United Kingdom Premium natural mineral water brand in the UK
Product Specifications
Size Applications
330ml, 550ml, 600ml Personal consumption, business meetings
1.5L Home dining, family use
5L, 18.9L Home and office bulk water delivery
Key marketing strategies:
Nestlé Waters Saudi Arabia – Marketing & Promotion Strategy
Channel / Method Specific Activities
Home & Office Direct Delivery 5-gallon bulk water subscription service in Saudi Arabia. Multi-channel ordering via website, App, or phone. Covers Riyadh, Jeddah, Madinah, Eastern Province, and other regions. Scheduled weekly deliveries with flexible rescheduling options
B2B Channel Expansion Dedicated B2B sales team targeting corporate offices, banks, healthcare facilities, educational institutions, government entities, and HORECA (Hotels, Restaurants, Cafés, Catering). Established roles including Head of B2B, Section Head – HORECA, and Sales Representatives
Digital Transformation / E-Commerce Nestlé Waters App (iOS/Android) enabling online account management, order modification, delivery tracking, and subscription management
Sustainability Communications Commitment to AWS certification for all bottling plants by 2025. Pledge to recycle as many plastic bottles as produced by 2030. Investment of over CHF 100 million in low-carbon logistics. As of end-2025, 39 sites AWS-certified with 14.1 million m³ of water regenerated annually
Brand Partnerships / Sponsorships Nestlé Pure Life named official drinking water partner of China Aerospace “Space Creation” (2023)
Capital Market Communications As a standalone global business within Nestlé Group, maintains market visibility through earnings releases and strategic updates
Social Media Engagement Facebook (@Nestlé Pure Life Arabia) and WhatsApp customer service channels. Toll-free and local phone numbers for customer support
4. Hana Food Industries Company (brand name: “HANA Water”), https://www.hanawater.com/
Established in 1990, Hana Food Industries Company (brand name: “HANA Water”) is a well-established indigenous bottled water producer in Saudi Arabia and is widely regarded as the largest domestic bottled water company in the country. With over 30 years of industry experience, the company is dedicated to providing pure, high-quality natural mineral water.
Core Strengths:
High Production Standards: Implements highest-level Good Manufacturing Practices (GMP) and comprehensive food safety management systems, strictly adhering to international food regulations and standards.
Scale of Operations: Employs over 2,000 staff, serving more than 70,000 customers and millions of consumers.
Professional Management: Led by CEO Ahmed Hamoud Ibrahim Al-Theyab (since 2014).
Important Note: Hana Water is distinct and separate from the “Hana Group” (a European sushi supplier). These are two completely different companies.
Production bases:
Aspect Details
Water Source Owns 5 natural underground water wells, supplying high-quality source water to its unique production facility
Plant Technology World-class production technology comparable to European standards; features one of the largest production lines globally
Production Capacity Integrated in-house manufacturing: water bottles, caps, packaging materials – full process
Headquarters Address Abi Bakr Al Siddiq Road, Riyadh, Saudi Arabia
Main Products:
Core Brand: HANA Water (natural mineral water)
The company focuses exclusively on the natural mineral water category, positioning its products as pure and high-quality – widely recognized by consumers across Saudi Arabia.
Product Highlights:
Sourced from 5 natural underground wells
Manufactured using internationally compliant production processes
Holds a leading position in the Saudi bottled water market; listed by Mordor Intelligence as one of the top five companies in the Saudi bottled water market (2024)
Key marketing strategies:
Channel / Method Specific Activities
Distribution Network 40 branch networks covering all cities across Saudi Arabia; nationwide delivery capability
Online Ordering / App Hana Water App (iOS & Android) – online ordering and subscription services
Subscription Delivery Service Mineral water subscription service delivering high-quality water directly to customers’ doorsteps
Mosque Water Donation Program “Mosque Water Donation Program” providing clean drinking water to mosques; combines cause marketing with brand image enhancement
Offline Channel Coverage Deep penetration into retail outlets across Saudi cities via 40 branch networks and extensive delivery fleet
Market Positioning Emphasizes “largest domestic bottled water company in Saudi Arabia” – highlighting local leadership advantage
International Certification GMP, food safety management systems, and other international certifications as trust-building endorsements
5. Naqi Water Company, https://naqiwater.com/
Established in 2014, Naqi Water Company (Arabic: نقي للمياه) is a leading producer of bottled purified water in Saudi Arabia and the only bottled water company listed on the main market of the Saudi Stock Exchange (Tadawul) . The company specializes in the production, bottling, and sale of purified filtered water.
Operating under the motto “The Future is Better,” Naqi Water utilizes world-class bottling technologies to extract groundwater from its own wells, followed by purification, desalination, and multiple treatment processes to ensure compliance with the highest international standards.
Core Leadership Team:
Position Name
Chairman Ameen Abdullah Ali Almallah
CEO Abdulaziz Yousef Abdulaziz Al Sayegh
CFO Qasim Mohammad Falah Zureigat
Key Developments:
September 2025: The company relocated its planned bottled water plant from Jazan Industrial City to Tabuk Industrial City. The new site covers 27,317 square meters under a 20-year lease. Financial impact is expected in the second half of 2026.
December 2025: The Board of Directors approved the opening of 7 new branches across multiple regions in Saudi Arabia, strengthening retail coverage.
Export Business: Products are exported to 4 neighboring countries, including select GCC nations.
Production bases:
Aspect Details
Headquarters Al-Obaisah District, Unaizah City, Al-Qassim Region, Saudi Arabia
Existing Branches Riyadh, Unaizah, and other locations
Planned / Under Construction:
Project Location Area Expected Launch Status
Tabuk Bottled Water Plant Tabuk Industrial City 27,317 m² H2 2026 Under construction (agreement signed September 2025)
7 New Retail Branches Multiple regions in Saudi Arabia — From January 2026 onward In planning (approved December 2025)
Water Source: Leveraging the strategic location of Unaizah, the company extracts groundwater from its own wells, followed by re-treatment, purification, and desalination.
Main Products:
Naqi Water’s core product is purified filtered drinking water, available in the following specifications:
Size Packaging Configuration
200ml 48 bottles/carton OR 40 bottles/carton
330ml 40 bottles/carton
600ml 30 bottles/carton
Product Positioning: Pure, suitable for daily consumption. The company emphasizes “consistent quality in every bottle.”
Key marketing strategies:
Channel / Method Specific Activities
Retail Network Expansion 7 new branches in 2026, directly reaching end consumers to improve market coverage and customer service
Export Business Products exported to 4 neighboring countries, expanding regional market share
Online Ordering Platform Official website provides online ordering services for direct consumer purchase
Wholesale + Retail Dual Channels Covers both B2B (wholesale) and B2C (retail) sales channels
Quality Certification Communications Emphasizes use of world-class technologies and international best practices; highlights purification and desalination processes
Saudi Vision 2030 Alignment Corporate strategy aligned with Vision 2030, emphasizing sustainability and national transformation goals
Capital Market Visibility As the only listed bottled water company, maintains market attention through financial reports and investor relations activities
Production Efficiency Optimization New plant and branch network to optimize supply chain and reduce logistics costs, indirectly enhancing brand competitiveness and market penetration
6. Tania Bottled Water Company Ltd, http://www.taniawater.com/
Established in 2003, Tania Bottled Water Company Ltd. (Tania Water) is a leading producer of bottled drinking water in Saudi Arabia and one of the largest bottled water companies in the Middle East. Operating under the core philosophy of “Quality First,” the company is dedicated to providing consumers with high-quality bottled drinking water that meets international standards.
Managed by the Dossari family (also known as Al-Kattab family) as a family-owned enterprise, Tania has grown from a modest initial investment into a household name in Saudi Arabia, with multiple branches and a nationwide distribution network ensuring efficient product delivery.
Core Leadership Team:
Position Name
CEO Shuwaimi bin Ajyan Al-Kattab (also known as Showimy Alktab / Eng. Shouimy Al Dossari)
Operations Director M. Sohail Abbasi
Key Developments:
2025: Exhibited at Gulfood 2026 (Dubai), showcasing a diversified product portfolio including bottled water, sparkling water, and carbonated soft drinks.
2024: Partnered with Four Principles to introduce Lean Production and Kaizen methodologies, optimizing sales and distribution processes.
2023: Completed migration of SAP systems to the AWS cloud platform, achieving 20% reduction in IT infrastructure costs, 5% increase in employee productivity, and 20% improvement in product forecast accuracy.
Production bases:
Facility Location Opened Key Features
Al Kharj Plant (Headquarters) Al Shadidah Valley, Al Kharj 2003/2004 First bottled water plant; PET line (14,000 bottles/hour) producing 330ml, 600ml, and 1,500ml sizes
Jeddah Plant Jeddah Post-2014 Second plant; helped transform the company from a “5-gallon water company” into a “one-stop water solutions provider”
Riyadh Plant Moden District, Riyadh (Exit 21, Southern Ring Branch Road) To be verified One of the company’s main operational centers and headquarters
Headquarters Address:
Exit 21 southern ring branch Rd, Riyadh 16613, Saudi Arabia
P.O. Box 280402, Al Naser Road, Shabab street, Riyadh 11392, Saudi Arabia
Main Products:
Tania Water’s product portfolio spans multiple categories and sizes – from small personal bottles to large-capacity home water containers – with recent expansion into sparkling water and carbonated beverages.
Category Sizes Remarks
Bottled Water (PET) 200ml, 250ml, 330ml, 600ml, 1,500ml Core product line; personal consumption and foodservice channels
Bulk Water 5 gallons (approx. 18.9L) Primary product for home and office use
PET Cup Water Multiple sizes Suitable for meetings, events, and similar occasions
PP Cup Water Multiple sizes Suitable for meetings, events, and similar occasions
PC Bulk Water Multiple sizes Reusable large-capacity containers
Sparkling Water To be verified New product line; expanding into premium segments
Carbonated Soft Drinks To be verified New product line; diversifying beverage portfolio
Quality Certifications:
Received certifications from major international quality certification bodies in 2009
Products comply with international bottled water quality standards
Key marketing strategies:
Channel / Method Specific Activities
International Trade Fairs Exhibited at Gulfood 2026 (Dubai), showcasing the brand to global buyers and industry partners
Omnichannel Distribution Network Multiple branches and distribution centers across major Saudi cities, ensuring timely nationwide delivery
B2B Partnerships & Customization Collaboration with B2B clients including restaurants, hotels, and airlines; offering customized water solutions
Digital Transformation & Efficiency SAP migration to AWS cloud, reducing costs and improving responsiveness – indirectly enhancing brand competitiveness
Lean Management Partnership Partnership with Four Principles to implement Lean/Kaizen methodologies, optimizing production and sales processes
Quality Certification Communications Emphasis on certifications from “all major international bottled water and quality assurance bodies” to build trust
Family-Owned Brand Story Story of growth from a small factory in 2003 to a Middle Eastern water leader – building a reliable, humanized brand image
7.Aloyoun Water Factory Inc, www.aloyoun.com.sa
Established in 1995, Aloyoun Water Factory Inc. (Arabic: مصنع مياه العيون) is a well-known bottled drinking water producer in Saudi Arabia, headquartered in Jeddah. The company focuses on delivering high-quality bottled drinking water to the Saudi market, recognized for its commitment to health quality standards. Aloyoun strives to achieve an optimal mineral and salt balance in its water to meet healthy hydration needs in Saudi Arabia’s hot climate.
Company Status: Unlisted public company
Ownership Structure:
50% held by Abdulaziz M. Alnamlah Holding Group Company (AMNEST)
50% held by Mr. Mansour AbdulAziz Alkaki
Leadership: General Manager – Abdullah Saeed Al Qahtani
Production bases:
Facility Location Area Opened Key Features
Factory 1 First Industrial City, Jeddah 16,175 m² 1995 Original production base
Factory 2 Third Industrial City, Jeddah 14,625 m² 2017 Second modern facility
Production Capacity:
Annual bottling capacity: 200 million liters of bottled water
Workforce: Approximately 300–400 multinational employees, technicians, and engineers
Owns in-house production lines for bottle caps and PET preforms – supplies both its own needs and other bottled water producers
Distribution Network:
Aloyoun operates an extensive delivery fleet covering broad markets across Saudi Arabia’s western region:
Distribution Center Coverage Area
Jeddah (Headquarters) Greater Jeddah area
Makkah Holy city region
Madinah Holy city region
Yanbu Western port city
Abha Southern Asir region
Tabuk Northwestern region
The distribution network uses large and medium-sized truck fleets to deliver directly to household customers, as well as supply retail outlets in major supermarkets.
Main Products:
Aloyoun primarily produces and sells bottled drinking water, utilizing a multi-stage water treatment process (sand filtration, activated carbon filtration, reverse osmosis desalination, ozone disinfection, and UV disinfection) to ensure water purity.
Product Type Description
Bottled Drinking Water Multiple PET bottle sizes covering personal consumption and home/office use
Large Bulk Water Delivered directly to households and commercial customers via distribution network
Quality Certifications:
SASO Quality Mark (Saudi Standards, Metrology and Quality Organization)
ISO 22000 food safety management system certification
Water Treatment Process:
Sand filtration
Activated carbon filtration
Reverse osmosis desalination
Ozone disinfection
UV disinfection
Key marketing strategies:
Channel / Method Specific Activities
Online Ordering App “Aloyoun Water” official app (iOS platform) for convenient online ordering and delivery services
Omnichannel Distribution Network Covers major western Saudi cities (Jeddah, Makkah, Madinah, Yanbu, Abha, Tabuk) with direct delivery to homes and supermarkets via company-owned fleet
Quality Certification Communications Highlights SASO Quality Mark and ISO 22000 certification to build consumer trust in product quality
Market Positioning Recognized as one of the top five bottled water companies in Saudi Arabia by Mordor Intelligence – gaining exposure through industry reports
Health Philosophy Messaging Emphasizes optimal mineral and salt balance for healthy hydration – aligning with consumer needs in Saudi Arabia’s hot climate
B2B Partnerships Supplies bottle caps and PET preforms to other bottled water producers, expanding B2B business network
8.Safa Water Company (Makkah Water Company), https://safawater.sa/
Established in 1975, Makkah Water Company is one of the longest-standing bottled water producers in Saudi Arabia, headquartered in Jeddah. The company is part of the Bin Zomah Group.
The company was founded with a mission to provide pure, safe drinking water to the residents of the Makkah region and the millions of pilgrims who visit the holy city each year. After nearly 50 years of operation, Safa has become a household name in Saudi Arabia, renowned for its strict quality control over water purity.
Under the leadership of General Manager Sheikh Ali Saad Bin Zomah, the company has continuously invested in technology upgrades, including the installation of world-leading Krones bottled water production lines.
Core Leadership:
Position Name
Owner / General Manager Sheikh Ali Saad Bin Zomah
Injection Molding Department Head Bapu Kumaresh
Key Developments:
Major Upgrade Completed in 2022: The company’s main factory in Jeddah underwent its largest modernization and capacity expansion project to date, introducing Krones high-speed filling lines and advanced water treatment systems.
Key Certifications: The company operates in compliance with QMS and HACCP standards and holds numerous management system certifications.
Makkah Water Company began operations and production in 1975, bottling drinking water under the Safa brand. The company has over 45 years of history.
Production bases:
Makkah Water Company operates two main production facilities, both equipped with advanced machinery:
Facility Location Brand Key Features
Jeddah Plant (Main) Jeddah Safa Company headquarters and primary production base. Completed major upgrade in 2022. Features 7 complete Krones filling lines, including three ErgoBloc L high-speed lines operating at 81,000 bottles/hour each.
Southern Plant (Al Janoub Plant) Gizan (Jizan) Mozn Located in southern Saudi Arabia near the Yemen border. Focuses on producing the Mozn brand bottled water.
Jeddah Plant – Core Technology Highlights:
Water Treatment System: Krones Hydronomic water treatment system with an impressive capacity of 3 x 110 m³/hour – one of the largest systems Krones has ever built. The system utilizes ultrafiltration, reverse osmosis, and electrodeionization (EDI) technology to treat desalinated seawater, with precise mineral addition.
Vertical Integration: The company produces its own PET preforms and bottle caps. The Jeddah plant is equipped with injection molding machines from brands including Husky, Sipa, and Huayan, with substantial daily output.
Main Products:
Makkah Water Company primarily produces and sells bottled drinking water under two main brands:
Core Brand: Safa
The company’s flagship brand, covering personal consumption and household use across key specifications:
Size Packaging Applications
200 ml PET bottle Hotels, aviation, conferences – single-use occasions
330 ml PET bottle Daily personal consumption
600 ml PET bottle Daily personal consumption, sports hydration
1.5 L PET bottle Home dining, office use
5 L PET bottle Home and office bulk water needs
Second Brand: Mozn
Produced and sold primarily at the southern plant in Jizan, targeting the southern Saudi market.
Key marketing strategies:
Based on search results, Makkah Water Company (Safa) employs a relatively traditional and focused marketing approach, building brand reputation through the following channels:
Channel / Method Specific Activities
Heritage & Quality Endorsement As a nearly 50-year-old company serving the Makkah region, the brand story of “providing pure water to pilgrims in the holy city” is its most powerful intangible asset. The company builds consumer trust by emphasizing its history, mission, and long-term commitment to high quality.
B2B Industry Partnerships & Technology Promotion Through deep collaboration with global top-tier equipment suppliers like Krones, the company leverages industry media (e.g., trade magazines) to establish a premium image of technological leadership and quality excellence in the B2B space.
Product Distribution Network With approximately 450 experienced employees, the company reaches markets across Saudi Arabia through a robust distribution network. The Safa brand is available in major supermarkets and retail outlets nationwide.
Differentiated Products Two-brand strategy (Safa and Mozn) – Safa targets the national market, while Mozn focuses on the southern region, enabling more precise market penetration.
9. Agthia Group PJSC, https://www.agthia.com
Established in 1968, Agthia Group PJSC is one of the leading food and beverage groups in the Middle East and North Africa (MENA) region, headquartered in Abu Dhabi, United Arab Emirates. The company is a subsidiary of ADQ (one of Abu Dhabi’s largest holding companies) and is listed on the Abu Dhabi Securities Exchange under the ticker symbol ADX: AGTHIA.
Agthia is a diversified, multi-category food and beverage group operating across four core segments: Water & Food, Snacks, Protein & Frozen, and Agribusiness. The company employs over 12,000 people and exports products to more than 60 markets worldwide, with operations spanning the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan.
Core Leadership Team:
Position Name
Chairman Khalifa Sultan Hazeem Al-Suwaidi
CEO Alan Smith (other sources indicate Salmeen Obaid Al Sembari Al Ameri)
Key Developments:
July 2024: Invested AED 90 million (approx. RMB 245 million) in a new protein manufacturing facility in Jeddah, Saudi Arabia. The plant has an annual capacity exceeding 9,000 tons and exports to over 25 countries.
2025: Continued digital transformation and e-commerce channel expansion, with strong growth in the Al Ain Water App and Zadina online store.
Strategic Goal: To become the leader in the food and beverage industry in the MENAP region by 2025.
Production bases:
Agthia’s assets are distributed across the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan.
Production Base in Saudi Arabia:
Facility Location Investment Capacity / Scale Opened
Jeddah Protein Manufacturing Plant First Industrial City, Jeddah AED 90 million (~RMB 245 million) >9,000 tons/year; 9,000 m² facility July 2024
Jeddah Plant – Key Features:
2 production lines capable of producing over 50 different SKUs
Certified by the Saudi Food and Drug Authority (SFDA) and BRCGS Global Food Safety Standard
Equipped with in-house microbiology and sensory evaluation laboratories ensuring highest quality control standards
Exports to over 25 countries, reinforcing the company’s leading position in the GCC region
Other Operational Facilities:
UAE: Abu Dhabi headquarters and multiple production facilities
Egypt: Building capacity as an export hub
Other Countries: Saudi Arabia, Kuwait, Oman, Egypt, Turkey, Jordan
Main Products:
Agthia has a diversified brand portfolio, including the following well-known brands:
Water Category Brands:
Brand Product Category Description
Al Ain Bottled water Flagship brand; a household name in the UAE
Alpin Water / beverages Bottled water and flavored water products
Al Bayan Water Bottled water brand
Riviere Water Bottled water brand
VOSS Premium water International premium water brand (distributed by Agthia)
Other Category Brands:
Brand Product Category
Grand Mills Flour / bakery products
Al Foah Dates and related products
Al Faysal Bakery & Sweets Bakery and confectionery
Nabil Foods Protein and frozen foods
Atyab Snacks
Abu Auf Coffee and snacks
Agrivita Animal feed
BMB Snack products
Campa Cola Carbonated soft drinks
Key marketing strategies:
Channel / Method Specific Activities
International Trade Fairs Exhibiting at Gulfood 2026 (Dubai), showcasing brands to global buyers and industry partners
Digital Transformation / E-Commerce Promoting the Al Ain Water home & office App and Zadina online store, capitalizing on the growth of online consumption
Major Strategic Investment Publicity AED 90 million Jeddah protein plant investment promoted via official press releases and exchange announcements – generating broad B2B and financial media coverage
Saudi Vision 2030 Alignment Emphasizing alignment with Saudi Vision 2030 to enhance brand recognition in the Saudi market
Brand Portfolio Diversification Building group-level brand trust through a powerful portfolio of market-leading brands including Al Ain, Al Foah, and Grand Mills
Export Capability Demonstration Highlighting exports to 25+ countries to demonstrate regional and global influence
Capital Market Communications As a listed company, maintaining market attention through earnings releases, investor relations activities, and ESG reports
10. Jasmine Water and Beverages Factory Ltd. Co, http://jasminepurewater.com/
Established in 2020, Jasmine Water and Beverages Factory Ltd. Co. (Jasmine Beverages Company) , known for its flagship brand ViVi, is a new entrant in the Saudi Arabian bottled water market. The company is backed by a prominent Saudi family with prior business interests in real estate, agriculture, and financial investments.
The company aims to redefine the packaged water business in Saudi Arabia, with a commitment to becoming an environmental benchmark facility. Its production facility is located in the desert outside Riyadh and is recognized as one of the most modern bottled water plants in the world.
Core Leadership Team:
Position Name
Plant General Manager Ashraf El-Nahas
Key Developments:
Mid-2021: ViVi water plant commenced production, with Phase 1 capacity reaching 1.5 million bottles per 8-hour shift.
July 2021: Products launched into the Riyadh market.
Late 2021: Products distributed to other major cities across Saudi Arabia.
Production bases:
Facility Overview:
Aspect Details
Location Approximately 120 km west of Riyadh, in a remote desert area
Water Source Deep wells in the Arem Dunes area of the Muzahmiyya region
Commissioned Mid-2021
Positioning One of the most modern bottled water plants in the world
Planned Facility Scale:
The facility’s infrastructure and building design can accommodate:
6 high-speed filling lines
4 PET preform injection molding machines
2 bottle cap injection molding machines
Phase 1 Equipment Configuration (Supplied by Krones):
Line Speed Technology Features
Line 1 81,000 bottles/hour ErgoBloc L wet section block (Contiform 3 Speed blow molder, Topmodul labeller, Modulfill VFJ filler) + Variopac Pro packer + Modulpal Pro 2A palletizer
Line 2 63,000 bottles/hour ErgoBloc L wet section block (with Solomodul labeller) + same supporting equipment
Power Supply:
Due to the plant’s remote desert location without reliable grid access, the company procured 4 QAC 1100 TwinPower® generators from Atlas Copco, providing 4,000 kVA of synchronized power for 24/7 uninterrupted production.
Main Products:
Core Brand: ViVi Natural Drinking Water
Aspect Details
Brand Name ViVi
Product Type Natural drinking water (directly sourced from deep wells)
Key Features Pure source, fresh taste; no chlorine treatment; water goes from well to bottle in under 1 hour
Innovative Packaging Droplet-shaped PET bottle (successfully produced for the first time on Krones lines)
Product Specifications (21 different SKUs):
Size Applications
200 ml Hotels, aviation, conferences – single-use occasions
330 ml Daily personal consumption
600 ml Daily personal consumption, sports hydration
1,500 ml (1.5L) Home dining, office use
Final Packaging Formats:
Wrapped cartons
Shrink-pack trays
Shrink packs with pads
Key marketing strategies:
Based on search results, Jasmine Beverages Company’s marketing approach focuses primarily on quality endorsements and technical publicity:
Channel / Method Specific Activities
Technology Leadership Promotion Through partnership with Krones to build “one of the most modern water plants in the world,” leveraging industry media (trade magazines, press releases) to establish a premium B2B image of technological leadership and quality excellence
Equipment Supplier Partnership Endorsement Partnership with Atlas Copco to solve desert power supply challenges – indirect brand exposure through supplier success story case studies
Regional Market Expansion Launched in Riyadh market in July 2021; expanded to other major Saudi cities by late 2021
Product Differentiation Highlights “droplet bottle” innovative design, no chlorine treatment, and “well-to-bottle in under 1 hour” eco-friendly process
Greenfield Project Story The story of building a plant from scratch in the desert is uniquely compelling – featured as a benchmark case study by Krones and other industry media
11. Conclusion
The Saudi bottled water market presents a dynamic landscape where established players coexist with emerging challengers, and local brands compete alongside international ones.
Legacy players such as Nova (HWB) , Hana Water, and Safa (Makkah Water) continue to hold their ground through decades of heritage and strong quality certifications. Meanwhile, PBIC, Berain, and Naqi Water have risen rapidly by leveraging technological upgrades and strategic capital moves—such as public listings and acquisitions.
New entrants like Jasmine (ViVi) are carving out a premium niche with state-of-the-art facilities and innovative packaging design.
Taken together, the market is clearly shifting—from simply providing water to competing on quality, brand, and sustainability.
12. FAQS
Question 1: Why do Saudi premium bottled water companies generally choose German Krones production lines?
Core Reason: Leveraging its leading technology, high-speed production capacity, and high reliability in harsh environments, Krones has become the “standard equipment” in the Saudi premium water market, serving as the hardware endorsement for high-end brand positioning.
Detailed Advantage Analysis:
Extremely High Production Efficiency and Stability:
Krones’ ErgoBloc L combi-block integrates blow molding, labeling, and filling into a single machine, achieving single-line speeds of 81,000 to 134,000 bottles per hour, perfectly matching Saudi Arabia’s demand for large-scale, high-volume production.
The equipment’s exceptional stability allows it to adapt to the harsh environment of remote desert factories (such as Jasmine (ViVi)’s plant), enabling 24/7 uninterrupted operation.
Advanced Water-Saving and Treatment Technology:
Water resources are scarce in Saudi Arabia, and many factories use desalinated seawater. Krones’ Hydronomic water treatment system employs ultrafiltration + reverse osmosis + electrodeionization (EDI) technology to efficiently treat desalinated seawater.
The system has powerful processing capacity (e.g., the system provided for Makkah Water has a capacity of 3 × 110 m³/hour) and offers significant energy savings, aligning with the sustainable development goals of Saudi Vision 2030.
Strong Brand Endorsement Effect:
In the premium market, using Krones equipment is itself a powerful market signal. It tangibly demonstrates to consumers and B2B clients (such as hotels and airlines) that the company possesses world-class production capabilities and an ultimate commitment to quality, thereby supporting its premium pricing and brand image.
Typical Cases: PBIC, Safa (Makkah Water), and Jasmine (ViVi) all fully adopt Krones equipment and use it as a core selling point.
Question 2: When building factories in remote desert areas, how do Saudi bottled water companies solve power and water supply problems?
Saudi bottled water companies generally adopt a “self-sufficient” strategy when building factories in remote deserts, while also leveraging the unique deep groundwater advantages of desert regions.
Solution Analysis:
Power Supply Solution: Off-Grid Independent Power Generation
Case: Take Jasmine (ViVi)’s factory, located 120 km west of Riyadh in the desert, as an example. This area has no stable grid access.
Specific Measures: The company procured 4 Atlas Copco QAC 1100 TwinPower® generators, providing 4,000 kVA of synchronized power to build an independent off-grid power system, ensuring 24/7 uninterrupted production.
Water Supply Solution: Tapping Deep Groundwater
Water Source Selection: Factory locations are deliberately chosen near water sources. For example, ViVi’s plant is built in the Arem Dunes area of the Muzahmiyya region, which possesses deep groundwater wells. These wells are away from pollution from urban and agricultural activities, with pure water quality that can even be bottled directly.
Process Advantage: Thanks to the pure source, ViVi claims it can achieve “well-to-bottle in under 1 hour,” thus avoiding chlorine treatment and preserving the water’s original taste to the greatest extent.
Other Companies’ Strategies: In contrast, more established companies (such as Aloyoun, Hana) are mostly located within major industrial cities like Jeddah and Riyadh, where they can directly access stable municipal power and water systems. Newer projects, such as Naqi’s Tabuk plant, are also located in industrial cities with well-developed infrastructure.
Question 3: How do Saudi bottled water companies achieve vertical integration and cost control through equipment?
Core Strategy: Achieving vertical integration by producing PET preforms and bottle caps in-house, significantly reducing packaging procurement and logistics costs.
Cost Control Logic and Case Analysis:
Significantly Reduce Transportation Costs:
The volume of a preform is only 1/10 or even smaller than that of a finished bottle. Producing preforms in-house means the company only needs to purchase granular raw materials, rather than transporting already-blown empty bottles, thus saving over 90% of packaging transport volume and related costs.
Ensure Supply Chain Security:
In-house production of packaging materials protects the company from external supplier delays, price fluctuations, or quality issues, ensuring continuous and stable production line operation.
Amortize Fixed Costs Through Economies of Scale:
High-speed production lines (e.g., 81,000 bottles/hour) consume enormous quantities of preforms and caps. In-house production creates economies of scale, spreading high equipment investment and maintenance costs across each unit, thereby reducing per-unit cost.
Vertical Integration Cases in the Saudi Market:
Company Vertical Integration Measures
Safa (Makkah Water) Produces PET preforms and caps in-house with massive daily output; a model of vertical integration.
Aloyoun Produces caps and PET preforms in-house, supplying not only its own needs but also other bottled water producers – transforming a cost center into a profit center.
Jasmine (ViVi) Factory design has reserved space for 4 preform injection molding machines and 2 cap injection molding machines, preparing for future vertical integration.
Nova (Health Water) Uses Sidel high-speed PET filling lines to achieve an integrated preform-to-filling process.
